Close To Heaven

Re:Creation | Summer 2024

Brief: Close To Heaven’s first major commission. The brand wanted to establish a cohesive visual identity across multiple contexts while experimenting with mixed media approaches. The project needed to work across different models, locations, and demonstrate range in post-production techniques.

Art Direction | Photo | Video | Mixed Media

Approach: Shot three distinct sessions: tattoo shop with dramatic color grading (green/blue tones), bedroom shoot with snake featuring dreamy editing, and clean white backdrop for product focus. Created mixed media content by combining digital photography with physical materials - scanning, printing, then manipulating with glue, markers, crayons, tape, and razors before re-digitizing. Developed both analog-style posters and digital poster designs in Photoshop. Produced two mixed media videos using After Effects to create layered, collage-style motion content.

Deliverables: 30+ final images across three shoot locations, 4 handmade mixed media posters collages, 6 digital poster designs, 2 mixed media videos for social content.

Results: Content for this drop generated 50k+ views across social platforms and the media approach became a reference point for the brand's experimental visual direction.