Close To Heaven
Re:Creation | Summer 2024
Approach: Studio shoot with controlled lighting to create consistent, high-quality product images. Directed model poses to showcase garment fit and details. Edited for clarity and color accuracy while maintaining CTH's visual identity. Balanced commercial requirements (showing product clearly) with brand aesthetics (maintaining elevated feel).
Brief: Product photography for CTH's Seraphim collection requiring clean, professional e-commerce imagery. Needed to maintain brand's elevated aesthetic while ensuring products were clearly visible for online sales.
Art Direction | Photo
Deliverables: 100+ edited studio images for e-commerce and social engagement, clean product photography optimized for web, consistent lighting and styling across full collection
Results: Content from this shoot generated 30k+ views across social platforms, providing comprehensive product imagery supporting online sales.