New Troy

Merch Design & Production | Summer 2025

Approach: Designed two original t-shirt graphics that aligned with their alternative/indie sound while functioning as wearable pieces beyond just band promotion. Learned screen printing specifically for this project to handle full production - coating screens, burning designs into photo emulsion, printing with water-based ink, and heat-setting. Produced 200+ shirts across two print runs. Shot indie-styled product photography of band members wearing the pieces for their social media and online store.

Brief: Grand Rapids-based indie band needed professional merch for shows and online sales. Wanted designs that worked as standalone apparel, not typical band tour merch. Band had no existing visual identity system.

Graphic Design | Screen Printing | Photo

Deliverables: 2 original t-shirt designs (both pocket print and full back print), 200+ screen-printed shirts (two production runs), product photography, ongoing visual identity development for future releases.

Results: First run of 100 shirts sold 50+ units in first week, leading to immediate reorder. Established ongoing relationship for album artwork and band visual content. Currently developing cohesive visual identity for 2026 releases.